Learn what works
Measure the asset, not just the page.
Stable content asset and variant identifiers map into analytics events, so exposure and engagement attribute to the specific content rather than to the URL it happened to sit on.
Content Performance
- Asset and variant exposure IDs
- Analytics event mapping
- Engagement per asset
- Variant comparison
How it helps
What Content Performance gives you
Stable IDs are the prerequisite
This is why assets get identifiers that survive rewording. Without that, performance data is attached to text that changes.
Asset-level, not page-level
A page contains twenty assets. Knowing which one was responsible is the entire point of the exercise.
Works with the analytics you run
Events map onto your existing analytics property rather than requiring a second collection pipeline beside it.
Performance & Activation
The rest of Performance & Activation
Connect content to the outcomes it creates, and optimize against them.
Conversions
Associate conversions with the content that influenced the session.
Learn moreRevenue Attribution
Connect revenue events to content performance models.
Learn moreCampaigns
Campaign briefs generated from governed content and observed performance.
Learn moreAd Generation
Ad systems consuming the same governed content graph.
Learn moreGive your content a memory. Give your AI the full picture.
Connect a repository read-only and see what has been sitting inside it — every headline, claim and near-duplicate paragraph, with the file and field each one came from.
Keep Git and your existing stack Read-only to start Narraxio runs on Narraxio