Give AI context
How this brand sounds, written down where software can read it.
Description, positioning, tone, voice, preferred vocabulary, forbidden vocabulary, capitalization and spelling rules, and whether competitors may be named at all.
Brand Profile
- Positioning & tone
- Preferred vocabulary
- Forbidden vocabulary
- Capitalization & spelling rules
How it helps
What Brand Profile gives you
Forbidden vocabulary is the useful half
The words a brand must not use are more enforceable than the adjectives it aspires to, and they catch more real problems.
Spelling and capitalization count
Six spellings of one feature name across a site is the most common inconsistency there is, and the easiest to prevent at generation time.
Per brand, inside one organization
A portfolio keeps each brand's voice separate while sharing the company facts underneath.
Brand Brain
The rest of Brand Brain
One governed memory for how the brand talks and what the product can claim.
Product Facts
Approved truths about the product, separate from the copy derived from them.
Learn moreMessaging
Value propositions, pillars, proof points, objections and approved claims.
Learn moreAudiences
Personas as structured objects AI can actually target.
Learn moreGuardrails
Rules that constrain what may be generated, and what must be reviewed.
Learn moreGive your content a memory. Give your AI the full picture.
Connect a repository read-only and see what has been sitting inside it — every headline, claim and near-duplicate paragraph, with the file and field each one came from.
Keep Git and your existing stack Read-only to start Narraxio runs on Narraxio